A webshop solution that creates and optimizes customer journeys

52eSELLER

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Innovative webshop and e-Commerce solution

52eSELLER is a modular SaaS webshop for all industries

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How to run omnichannel

Create the ideal customer journey across all of your sales channels

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ERP and webshop

A integration between your webshop and ERP gives you a strong foundation

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B2B e-Commerce

Automate and digitize your business with a B2B webshop

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Tools and guides

Get all our analyzes, tests, guides and tools

Innovative e-Commerce platform and webshop solution


With 52eSELLER, you get a flexible, intuitive, and solid webshop. 52eSELLER is modular and gives you functionalities that can increase your visibility and boost your sales. Our solution is based on a strong technological foundation and is available as a Software-as-a-Service (SaaS), so you are always guaranteed maximum operational reliability.

Read more

Create the ideal customer journey across all of your sales channels


Our software solutions connects all sales channels across all stores and ensures that customers meet the same prices no matter whether they shop at your physical shop or on your webshop. An omnichannel solution gives your business a technological foundation to realize your ideas and meet your customers' demand and needs - now and in the future.

Read more

A close integration between your webshop and ERP solution gives you a strong foundation


Our e-Commerce platform, 52eSELLER, has a Microsoft certified standard integration kit for Microsoft D365 Business Central, which via extentions ensures that your webshop and your financial system are 100% coherent. 52eSELLER is designed and developed to fit into the Microsoft Dynamics Cloud framework, and therefore our integration kit is a direct and secure way to upgrade your ERP solution and at the same time get an integrated e-Commerce platform as the core of your webshop.

Read more

Innovative e-Commerce platform and webshop solution


There are many good reasons to digitalize and automate your B2B business and let your customers serve themselves, freeing up sales resources to grow your business instead. Undoubtedly, the vast majority of consumers, both privately and professionally, start the customer journey on Google when they search for knowledge about products and solutions and want to buy. This trend is largely reflected when we talk about the B2B market as well.

Read more

Tools and guides


Get all our analyzes, tests, guides and tools. We are constantly expanding our knowledge database as technology and the market change. The focal point is always to inspire and create value that can strengthen your business.

Our tools and guides
Websitelogo - 52eSELLER - 400x400px

Innovative webshop and e-Commerce solution

52eSELLER is a modular SaaS webshop for all industries

Innovative e-Commerce platform and webshop solution


With 52eSELLER, you get a flexible, intuitive, and solid webshop. 52eSELLER is modular and gives you functionalities that can increase your visibility and boost your sales. Our solution is based on a strong technological foundation and is available as a Software-as-a-Service (SaaS), so you are always guaranteed maximum operational reliability.

Read more
Websitelogo - 52eSELLER - 400x400px

How to run omnichannel

Create the ideal customer journey across all of your sales channels

Create the ideal customer journey across all of your sales channels


Our software solutions connects all sales channels across all stores and ensures that customers meet the same prices no matter whether they shop at your physical shop or on your webshop. An omnichannel solution gives your business a technological foundation to realize your ideas and meet your customers' demand and needs - now and in the future.

Read more
Websitelogo - 52eSELLER - 400x400px

ERP and webshop

A integration between your webshop and ERP gives you a strong foundation

A close integration between your webshop and ERP solution gives you a strong foundation


Our e-Commerce platform, 52eSELLER, has a Microsoft certified standard integration kit for Microsoft D365 Business Central, which via extentions ensures that your webshop and your financial system are 100% coherent. 52eSELLER is designed and developed to fit into the Microsoft Dynamics Cloud framework, and therefore our integration kit is a direct and secure way to upgrade your ERP solution and at the same time get an integrated e-Commerce platform as the core of your webshop.

Read more
Websitelogo - 52eSELLER - 400x400px

B2B e-Commerce

Automate and digitize your business with a B2B webshop

Innovative e-Commerce platform and webshop solution


There are many good reasons to digitalize and automate your B2B business and let your customers serve themselves, freeing up sales resources to grow your business instead. Undoubtedly, the vast majority of consumers, both privately and professionally, start the customer journey on Google when they search for knowledge about products and solutions and want to buy. This trend is largely reflected when we talk about the B2B market as well.

Read more
Websitelogo - 52eSELLER - 400x400px

Tools and guides

Get all our analyzes, tests, guides and tools

Tools and guides


Get all our analyzes, tests, guides and tools. We are constantly expanding our knowledge database as technology and the market change. The focal point is always to inspire and create value that can strengthen your business.

Our tools and guides

How does 52eSELLER strengthen your e-Commerce business?

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One platform - many webshops

With 52eSELLER, you are not limited to one webshop, you can utilize your ERP data on different webshops and shop types - B2B, B2C, B2A, and B2P. Your webshops embed the same ERP integration and can therefore be managed from the same user-friendly administration interface.

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Website and CMS

An online sales channel should do much more than sell your products. Therefore, it makes sense to supplement your webshop with a website to share relevant content that involves your customers in your products and solutions. Our CMS platform connects your webshop with your website.

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SEO and marketing automation

We are always at the forefront of search behaviors and algorithms, and therefore we can offer you a complete package of SEO services that can increase your visibility. In addition, we help you with marketing automation that can create a continuous dialogue with your customers.

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UX design, styling and responsive design

52eSELLER is built upon responsive and intuitive design templates based on target groups, digital user behavior, and performance. We help with a design that matches your brand identity and your customers' expectations so that your customers can shop with you across devices.

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AI and Recommendation

52eSELLER integrates with Raptor, which is based on state-of-the-art machine learning, data mining, and algorithms. With AI-based recommendations, your customers are presented with recommended products to maximize the basket size and personalize the experience.

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Gift cards, promotions and loyalty

52eSELLER can handle both gift cards and promo codes. With a integration to 52RETAIL POS solution, these can also be managed across your physical and digital sales channels, which can increase customer satisfaction by making the customers' experience easy, flexible, and smooth.

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Development and integrations

We always deliver high-quality webshop development and ensure that you get all your business systems integrated; PIM, ERP, CRM, logistics, and POS if you have a physical store. Our ERP solutions are built upon Microsoft Dynamics NAV and Dynamics 365 Business Central.

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Webshop hosting and support

52eSELLER is hosted in a secured data center, and all services are redundant. We monitor the platform 24/7, and we regularly fix bugs and make security updates, which provides very high uptime and a high degree of reliability. If you have many visitors, servers are automatically started.

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Business Intelligence and analytics

With Elasticsearch and Microsoft PowerBI, you have total access to your data, and you can export usable and valid data in assembled reports in a short amount of time. You can thus base all your business strategies and decisions on reliable data.

Scalable webshop solution with integration to Navision


When Morten Laursen founded the company Frishop.dk - an online builders merchant that sells trade mark products and specialized items for home and garden that is not found in the regular construction markets - the choice of e-Commerce platform was crucial. The level of ambition was high from the start and in the primary requirements emphasis was placed on scalability and integration level.

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Online border shop built on a solid and scalable foundation


Denmark's largest online border low-cost department store has the best foundation for building additional floors on their business in the future. A fully integrated webshop with Click & Collect which can manage their many customers all at once.

Read story
Get our omnichannel guide

What is omnichannel?


With this guide, we hope to provide with knowledge on what omnichannel is more specifically and what the competitive advantages are of omnichannel in retail and how to create a successful omnichannel strategy.

 

Get the guide
Contact our expert

Jacob Gammelby

Business Development Manager, e-Commerce

(+45) 27530012 | jgs@fiftytwo.com

Book an e-Commerce demo


What you'll get in your demo:

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We will give you a full review of our 52eSELLER solution based on your business, industry and what your e-Commerce is. You will get a presentation and demonstration of all the relevant basic functionalities.

We are looking forward to meet you!