Mette Kuhlmann Frandsen

How to succeed with omnichannel - Seminar

The future consumers expect the same experience in the bricks-and-mortar store and on the webshop. The consequences of not delivering a seamless omnichannel experience can easily be failing sales and customers moving towards competitors. Is your business capable of delivering a seamless buying experience across sales channels?

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Target audience:

Managers at e-com and retail businesses
Managers and employees within marketing, communication and sales


4 reasons to participate:

  • You’ll get specific action points, solutions and strategies to take home
  • Tips and tricks to become proactive and become ahead of consumers expectations in 2019
  • Inspiration from relevant cases
  • Solutions to how new technology can turn into commercial advantages

About the seminar

Omnichannel puts great demands on retail systems to handle the connection between all sales channels. Prices, discounts and advantages must be customer specific and the same no matter where the customer connects with the store. At the same time it’s crucial that it’s easy to use for the store staff to not compromise customer service.

But how do retail business succeed with omnichannel?

Together with FDIH and Hesehus, we invite you to join our seminar to look closer into the connection between webshop and bricks-and-mortar store and what it requires to deliver great customer experiences in 2019.

At the seminar, you’ll get inspiration directly from one of Denmark’s largest retail chains, who aims at delivering the best buying experience with their webshop, customer loyalty club and store concept.

The seminar is available in Copenhagen and Aarhus on October 29 and 30 2018. It will be held in Danish.