Customer focus, curiosity and passion

Based on experience

Insights

Create brand awareness and good customer experiences with gamification

When we are having fun and are challenged, chemicals (dopamine, oxytocin, serotonin, and endorphins) are secreted in our brains. These are chemicals ...
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Master Release: With the latest version of 52RETAIL, you can create even better customer experiences

Our skilled colleagues work every day to create the best solutions for our customers. During the year, many exciting initiatives have been added to ...
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Why you should consider self-service solutions in your store

Even though self-service solutions in the retail industry are a concept that has become increasingly popular in recent years, it is not as new as ...
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How does your business contribute to a better world?

According to branding expert David Aaker, companies should not just communicate the products and/or services' functional purpose. They should also ...
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Who is today's consumer? From baby boomers to Generation Z

You've probably heard it before. Today's consumer has changed - has become less loyal, more focused on the price, and has, in general, higher ...
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This is how Covid-19 will affect the biggest sales days of the year

This year, consumers do not have to take time off work the last Friday in November or hurry through the Christmas cookie baking to get a slice of the ...
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What is omnichannel?

The last couple of years, it has almost been impossible to avoid the term “omnichannel”. Implementing an omnichannel way of thinking is an emerging ...
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GDPR is essential - especially if you operate in the leasing industry

There is no doubt that access to your customers' data is worth its weight in gold. With this, you get a unique insight into their wants and needs, ...
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6 pervasive myths about leasing systems

For many people, a leasing system is very abstract, and it can seem overwhelming to have to deal with what it exactly means to replace the excel ...
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5 tips, before you are choosing a leasing system

Choosing a new administrative system is always a challenge, and you have probably already anticipated all the major pitfalls, so you feel equipped to ...
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BtB customers push for mobile web sales - are you ready for the journey?

In contrast to the consumer-facing webshops, BtB companies have for several years lived in a time warp somewhat shielded from the rapid shift in ...
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Boost the personal customer experience on your webshop with new technology

As a result of several weeks, corona shut down the online sale are moving at a high pace for both traditional stores and new hardcore onliners. The ...
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