Scalable solution for Hotel Chocolat

Retail Brands story


Hotel chocolat


Retail Brands is an operator of retail franchise businesses in the Nordics and has brands like Hotel Chocolat and Swarovski in their portfolio.


After a successful startup phase, the British retail chain Hotel Chocolat wanted to expand on the Danish market as well as conquer the rest of the Nordic countries. This expansion required a partner that could provide them with an omnichannel solution which offers customers a great and smooth buying experience. In came Fiftytwo.


We are very excited to be working together with Hotel Chocolat and Retail Brands on this project. They fit perfectly in our strategy about going Nordic and we are looking very much forward to supporting them in developing and expanding their business.

- Henrik Salicath, CEO, Fiftytwo.



The ambitious expansion strategy from Retail Brands includes opening a new store, either Hotel Chocolat or Swarovski, every month from mid-2019.


Thus, a scalable omnichannel solution gives them the opportunity to expand their POS solution when needed. It allows Retail Brands to manage prices across all sales channels, connect with existing business systems and permits the business to develop as it steadily grows.



Retail Brands opened their third and fourth Hotel Chocolat in August and September 2018 in collaboration with Fiftytwo. Besides that, they have five Swarovski stores so far.


Fiftytwo is proud to have been qualified, benchmarked and chosen for this assignment. All Hotel Chocolat store, as well as future Swarovski stores, will have the omnichannel solution, 52RETAIL, from Fiftytwo implemented as an integral part of their business.

At Retail Brands they are also very satisfied with the new collaboration: 

In Fiftytwo we found a partner with a profound knowledge about retail. At the same time, they offer the best solution for our kind of business which combines pure retail and cafés. On top of that, Fiftytwo has some impressive references from comparable customers.

- Tobias Johan Toft, Chairman, Retail Brands.


About Retail Brands

Retail Brands is a leading operator of retail business in the Nordic. They currently have Swarovski and Hotel Chocolat in the portfolio. Retail Brands is owned by Jesper Felthaus, CEO, and Tobias Johan Toft, Chairman.

Hear from more customers

Integrated POS solution

Carl's Jr

Carl's Jr In Denmark implemented a new point-of-sale (POS) solution, which is easy and flexible to integrate with their other systems.
Versatile payments


New acquiring regulation got cross-border shopping giants Fleggaard & Calle looking at their payment solution. 
Give an easy and seamless experience.

Top Toy

TOP-TOY wants to raise their service-level to improve customer experience. To address this, TOP-TOY has chosen to implement a self-checkout solution from Fiftytwo and Diebold Nixdorf.

Wanna talk?

+45 43245424

Send us a message