Pernille Hinnerskov Jensen

Træk kunder til butikken med retailtainment

Retailtainment handler i bund og grund om at give dine kunder en fantastisk oplevelse og sørge for at underholde dem, når de shopper. Det har især været nødvendigt at tænke nye veje inden for kreative oplevelser, siden købsvanerne- og mulighederne har ændret sig, og hvis du mestrer retailtainment, er der en god chance for både at tiltrække og underholde kunderne.

Retailtainment-blog-dansk

 

Eksempler på anvendelsen af retailtainment og hovedårsagerne til, at millennials og Gen Z oftere besøger de fysiske butikker, i artiklen fra Tech Wire Asia:

RETAILTAINMENT is a term used to describe experiential retail: the merging of entertainment and technology with traditional shopping.

The growing increase in shopping options available to consumers is resulting in retailers having to leverage their physical stores as marketing opportunities where they can form deeper connections with consumers. Læs hele artiklen.

 

I takt med, at forbrugernes købsvaner har ændret sig, har detailhandlen været tvunget til at tænke på nye, kreative måder for at holde på deres kunder. Læs mere i artiklen af Ian Tomlinson for Furniture News:

Shopping habits have altered significantly over the last decade, and the retail climate has been experiencing a shift in the way consumers are choosing to shop. With convenience at the forefront of shoppers’ minds, traditional bricks-and-mortar stores have more pressure than ever to improve the customer’s experience and meet new demands of consumers, claims Retail Store’s Ian Tomlinson. Læs hele artiklen.

 

Trends for detailhandlen i 2018 inklusiv fremskridt inden for retailtainment, af Ian Tomlinson for WWB:

The business outlook for retailers for 2018 is looking positive despite what people may think. This year retail will be driven by technological advances and payment transaction capabilities, small-format shops will be in and ‘big-box’ shops are out, vast amounts of attention will be given to the omni-channel experience making it now a necessity to retailers over a novelty. All of that and the retailtainment in-store experience will be at the forefront of CEOs minds for long-term survival. Læs hele artiklen.