Exceptional and optimal customer journey



Our e-Commerce platform, 52eSELLER, consists of several basic modules and acquisition modules. The modules provide you with features that significantly increase your visibility and traffic while boosting your sales. You choose the modules based on the functionality requirements your webshop solution needs to have, and we help you get started in a fast and efficient way.


UX and Design

Our webshop solutions are based on responsive and intuitive design templates, all based on audiences, digital user behavior, and performance. We advise you on choosing the design that suits your customers and matches your company's brand identity and ensures that your customers can shop with you across devices, for you to have the best prerequisites for staying focused on the optimal customer journey.

Voucher and gift cards

You can increase customer satisfaction and loyalty by using our voucher module, which allows repurchase and marketing campaigns to target specific audiences. With the gift card module, you can sell a gift card in the webshop that your customers can use either online or in a physical store.


You can set up an unlimited number of products. We offer various features that all help your customers during the purchase phase that can ultimately generate additional sales. There are features such as personal recommendations, SMART search, product collections, product sorting, etc.


Shipping can be a crucial parameter for a customer. Our solution has direct integration to both PostNord and GLS. The integration allows you to show shipping prices, delivery locations, Track & Trace, print labels, delivery status, etc.


QuickPay is a standard module for our webshop solution that bridges your online store and your customers' banking systems. The module acts as a Dankort terminal - only online. In addition, it is possible to purchase an integration for, e.g., PayPal and Klarna.


With our webshop solution, you can service both B2B and B2C customers. You also have the opportunity to offer 1-click shopping, which means that your loyal and returning customers who have created a profile on your webshop can purchase with just one click.

Professional e-Commerce platform

Our e-Commerce platform, 52eSELLER, brings together everything you need to start a scalable and professional webshop. We handle the complex integration into your business systems, payment, and shipping solutions, and we also offer you marketing and business intelligence services. In addition, you can get help 24/7 from our Danish support team.



We deliver high quality in our webshop development based on your design and your needs. It is essential that your webshop is built with the latest technology for you to provide the optimal customer journey. Furthermore, it is crucial that the integrations with your other business systems such as PIM, ERP, CRM, logistics, and POS if you have a physical store, is done right. Our ERP solutions are based on Microsoft Dynamics NAV and Dynamics 365 Business Central. There are many benefits to choosing an ERP solution based on Microsoft Dynamics, including integration with many other Microsoft products as well as excellent process automation capabilities.


Online sales should be able to do much more than sell your goods in your webshop. Therefore, it makes good sense to supplement with a website where you can share relevant content that involves your customers in your products and solutions. We offer a CMS platform that connects your webshop with your website and matches your editor's needs regardless of technical skills.


Your customers are searching for you on Google, why it is essential that you have the right keywords in the right places in your webshop for your pages to rank at the top. We stay on top of search behavior and algorithms, which is why we offer you a complete suite of SEO services to increase your visibility. In addition, we can help you with marketing automation for ongoing customer dialogue, e.g., newsletters that often have a high conversion rate. We offer APSIS, Mail Platform, and Mailchimp.


We have high availability + 99.99%, host your webshop solution, provide daily backup, updates, SSL certificate association, and 24/7 monitoring. You have free access to our Danish support within our normal business hours. In addition, you have the opportunity to purchase consulting services in design, UX, integrations, etc.

Read our blog post

Why omnichannel in retail is good business

Omnichannel is about giving your customers a consistent cross-channel experience, thus improving the customer experience. The key is integrating the various touchpoints that the customers encounter on their purchase journey with the technical solutions that ensure that prices, selection, and pick-up options are the same across channels.

Read more

Customer stories

Fleggaard's webshop


Denmark's largest online border low-cost department store has the best foundation for building additional floors on their business in the future.

Frishop's webshop


Scalable web solution fully integrated with Navision came to light in less than a month thanks to collaboration and close dialogue.

Want to know more?

Contact our expert

Peter Klindt

e-Commerce Manager

+45 28107001pkl@fiftytwo.com

Wanna talk?

+45 43245424

Send us a message