Some people say that
age is just a number. 

Age is a word

About Us

About Us

At Fiftytwo, we deliver consulting services and innovative software solutions that increase customer loyalty and boost sales figures.

Since 1952, we have pioneered technology solutions for market-leading customers within retail, e-Commerce, leasing and the media – making us experts in industry-specific omnichannel and data driven solutions.

Through close collaboration and structured data collection, we use our vast knowledge and expertise to help our customers create a flawless customer experience.

We’re driven by data and the ambition to constantly push the boundaries to make extraordinary buying moments that move minds, increase market shares and raise numbers on the bottom line.


Let’s make it count.

Our company is credit worthy according to Bisnode's credit assessment system that is based on a number of decision rules. This credit rating is updated on a daily basis, and always shows the current rating and date.



Big enough to matter, small enough to care

Our ambition is to be a truly Nordic technology company with international reach – big enough to matter, small enough to care. With our own software IP, we want to deliver trendsetting industry solutions and consultancy that push the boundaries and set new standards for the buying experience within the markets where we are present. We want these markets to link our software services to raising numbers on the bottom line.

Industry-specific software solutions

With industry-leading experience, customer focus, curiosity and passion, we deliver consulting services and industry-specific software solutions with our own IP for retail, e-Commerce, leasing and the media – thereby enabling our customers to offer their customers a seamless omnichannel buying experience that increases loyalty and boosts sales figures.

Core values


The courage to take responsibility for collaborative tasks, our customers, business partners etc. The courage to continuously challenge ourselves when driving our marketing and sales activities and how we develop and deliver our products to our customers.



“Together we stand stronger”, collaboration between the company divisions and between the companies in Bording Group are essential to our continuous development as a company. We must ensure fruitful collaboration between all employees.



Our customers always come first. Everything we do is customer-centric. We must be able to deliver value, insight and amazing solutions to our customers – every single day.

Our story




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