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A configurable
eCommerce solution

A modular flexible, intuitive, and solid webshop packed with features to increase
your visibility and boost your sales.

52eSELLER SUITE has moved

We are excited to announce the merger of 52eSELLER and Bording Danmark Digital from July 1st, 2023. This merger makes it possible to keep the first class web- and e-commerce-solution that 52eSELLER stands for and combine it with even more digital know-how to broaden the services within the digital space.

Your contact person will stay the same, but you can now find more information on 52eSELLER and Bording Danmark Digital here.


52eSELLER SUITE is a managed platform with a wide range of easily configurable features, access to third-party integrations, and the possibility to make customizations. Some of the 52eSELLER SUITE features are listed below. 

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Design & frontend

Design freedom for a platform that fits your needs. With 52eSELLER SUITE, you have total front-end design freedom with HTML/HTML5, JavaScript, CSS3, eSeller tags, and a template-driven layout engine to get you going fast.

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Personalized prices

Make the right price structure for your business. 52eSELLER SUITE has highly flexible pricing and discount options. You can specify prices and discounts for specific products and customers, specific discount groups, or all customers. You can limit prices and discounts by time or make them available only to orders of a certain quantity.

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Intuitive user interface

Get the right overview. You can easily and efficiently manage your 52eSELLER webshop’s products, menus, currencies, countries, VAT, discount groups, discount groups, prices, etc., directly in your ERP system or in 52eSELLER SUITE’s own web-based shop administration interface.

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Delivery & pick up

Give your customers a choice. You can integrate with any logistics partner; the most common delivery methods are GLS parcel shop, PostNord parcel shop, Private delivery, and Click and Collect. We also offer notices of pickup places, country-differentiated delivery methods, and weight-differentiated delivery methods.

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Smart search

Make it easy and smart. Smart search continuously gives your customers suggestions when typing in a search field. It supports "fuzzy search", which considers spelling/typing errors when searching for products, menus, and info pages. Your customers can search all product properties, including custom fields, and you get access to a search report, which identifies what your customers are searching for, keywords, and in-demand products.

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The right message. Segment your customers and personalize and automate your marketing. Email communication is crucial to webshop success. 52eSELLER SUITE provides mail templates that you can style and configure to suit your needs, including multi-language needs.

Mads Troelsgaard Busk
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