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5 good reasons to integrate your webshop with Microsoft Dynamics 365 Business Central

Are you in doubt about which ERP solution will create the most value for your business? Various factors such as your industry, size, and complexity of your business determine which ERP solution you should choose. However, without knowing your specific business, we have an offer for an ERP solution that the vast majority get great value from - namely Microsoft Dynamics 365 Business Central.

By Jacob Gammelby Stenhaug

What is Microsoft Dynamics 365 Business Central?

Microsoft D365 Business Central is a cloud-based ERP solution that incorporates powerful CRM capabilities. With that said, you can accelerate your sales while optimizing your supply chain, managing your finances, etc. The underlying architecture and functionality make the system exceptionally suitable for all companies that want online success. Below we have gathered five good reasons why you should integrate your webshop with Microsoft D365 Business Central.


1. Seamless integrations

We have talked a lot about the benefits of integrating its ERP solution, and in that area, the Microsoft D365 Business Central is extremely well-functioning. Microsoft D365 Business Central integrates all the business applications typically associated with CRM and ERP solutions into a single system. It gives you access to comprehensive data on pricing, inventory, orders, invoices, customers, accounts, etc.

This transparency in your data improves analysis and reporting and supports everything from your sales and marketing efforts to your product development and customer support.


2. Flexible and scalable

When you run an e-Commerce business, one of the great benefits is that you can receive traffic from all over the world 24 hours a day. Even the most popular physical store can not. This means that you, as e-commerce, have the capacity for fast and exponential growth if you have a system built to support this.
Amazon, for example, could never process the enormous number of orders if the underlying architecture was not designed to handle that level of traffic. Although you do not immediately (and may never) have to worry about having to process orders on the same scale as Amazon, it is important to ensure that your business runs on an ERP that can grow as you grow.

With its modular and cloud-based architecture, the Microsoft D365 Business Central is built with scalability in mind. You do not need to maintain a traditional IT system that needs to be upgraded, expanded, and redesigned as your business grows. Microsoft D365 Business Central is based on Microsoft's cloud service, Azure, as a Software as a Service (SaaS) solution, and therefore you get access to your ERP via a web browser. The only thing you depend on is an internet connection.


3. Minimization of costs

With an ERP solution in the cloud, you do not have to worry about new infrastructure and maintenance costs. The subscription-based model also means that you do not have to pay a larger amount here-and-now. Also, there are great financial benefits to be gained through extensions, a cornerstone of Microsoft D365 Business Central. Previously, ERP solutions were adapted to the customer's needs by an ERP consultant. When a new version of the ERP solution arrived, it was necessary to adjust the code to the new version. It was often expensive to update the ERP solution because large parts of the adjustments that had already been made had to be redone. With extensions, you can customize and add extra functionality to your ERP solution without having to make any changes to the code itself. The adaptation takes place in a shell outside the underlying ERP, and this means that it is possible to update the ERP solution and at the same time ensure that the adaptation that has already been made in most cases will still work.


4. Better customer experiences and conditions

Although Microsoft D365 Business Central is an ERP solution, it can also help you improve the customer experience and strengthen the relationship with your customers. The previously mentioned CRM functions allow you to track customer interactions and gain insight into opportunities for sales, cross-selling, additional sales, etc. You can also create flexible prices and discounts for individual customers and customer groups. Also, you will gain insight into customer tournaments and after-sales issues that can help you improve your future customer experience.


5. Data security and compliance

The D635 Business Central has features that ensure your business is compliant. Because it is a cloud solution, your data is backed up and stored securely. With numerous features such as authorization, authentication, data encryption, and auditing, you can further protect your data with Microsoft D365 Business Central. If you do business globally, Microsoft D365 Business Central lets you adjust your settings so that your data is collected and stored by local law.


How can we help you?

Fiftytwo is Microsoft certified, and 52eSELLER has a standard integration kit for Microsoft D365 Business Central. Our platform's development means that we regularly ensure that we have integrations with Microsoft's ERP solution, just as we also have several other ERP integrations. We have in-house Microsoft D365 Business Central consultants and developers who enable us to always stay ahead of development. 


Do you want to know more? Contact me and find out more about how we can help you.