It's a match!

Fiftytwo partners with Avassa to strengthen orchestration of resilient in-store POS

 

June 18, 2025
By Søren Brammer Riis
Retail

Fiftytwo and edge platform provider Avassa are entering a strategic partnership. The collaboration combines our modular POS platform, 52ViKING, with the orchestration and lifecycle management capabilities of the Avassa Edge Platform. Together, we'll offer a fully managed, always-on foundation for in-store operations in diverse and distributed retail environments.

Bridging cloud control and in-store performance

At the heart of the partnership is 52ViKING, our adaptable POS platform built for complex store environments with varying hardware, operating systems, and connectivity. Already running in thousands of stores, 52ViKING now takes the next step by combining its local resilience with centralized control and automation through Avassa.

“We’ve been doing what’s now referred to as edge computing for a long time,” says Peder Herborg, CTO at Fiftytwo. “The shift is in how we operate it. Utilizing containers, centralized secret management, application orchestration, and central monitoring allows the POS platform to be managed in a fully automated way.”

Managing in-store deployments at scale

The integration of the Avassa Edge Platform makes it possible to operate 52ViKING with the same flexibility and confidence as cloud-native systems. It enables retailers to manage in-store software as a service across formats, countries, and technical setups.

With Avassa, 52ViKING becomes easier to scale, operate, and maintain across store environments. The platform introduces a centralized orchestration layer that reduces manual tasks, accelerates rollouts, and increases stability. All of this supports local execution when it matters most. It also bridges the gap between cloud-style orchestration and the in-store reliability retailers depend on. Each store continues to operate independently, even without connectivity.

Key capabilities include:

  • Remote deployment and configuration across diverse store infrastructures
  • Rollback functionality for safe and reliable updates
  • Secure secrets management with lifecycle handling
  • Observability across infrastructure and application layers
  • Offline capabilities by design for uninterrupted operations
  • Centralized orchestration for mixed hardware and operating systems
  • Day 2 operations such as live patching, updates, and reconfigurations

“Retailers expect fast feature delivery without compromising local reliability,” says Herborg. “Avassa gives us the orchestration, automation, and visibility needed to deliver that at scale, without having to build and maintain the orchestration layer ourselves.”

A partnership built on alignment and readiness

The decision to join forces reflects a shared understanding of edge operations and a joint ambition to simplify retail technology management. Following a thorough evaluation, we selected Avassa based on technical and commercial fit, responsive support, and architectural compatibility. The timing aligned with internal priorities and customer expectations.

“We are strengthening our POS platform with seamless and secure deployments, edge monitoring, and advanced orchestration,” says Herborg. “The Avassa edge tooling complements our strengths and allows us to focus more on our core POS product and not the tooling around it.”

“We are proud to partner with Fiftytwo and to support their rollout of secure, resilient, and centrally managed POS solutions,” says Urban Lindegren, Head of Sales at Avassa. “Their experience with distributed in-store systems is a perfect match for what our platform is built to support.”

Together, we enable retailers to operate with more flexibility, less complexity, and complete control. The solution combines cloud-based orchestration with resilient in-store performance.

 

About Fiftytwo

Fiftytwo delivers modular, flexible point-of-sale systems to retailers across thousands of stores. With deep experience running in-store software at scale, the company helps retail businesses tailor resilient setups that work reliably in real-life environments.

 

About Avassa

Avassa provides a platform for managing edge applications with the same precision and control as in the cloud. It allows teams to deploy, monitor, and operate container-based workloads across on-premises locations, with built-in visibility and structure.