Fiftytwo Retail Readout 2026 is based on input from retailers across the Nordics. It reflects perspectives from decision-makers and specialists working with strategy, operations, and technology.
The report shows how priorities are set, how trade-offs are made, and how retailers approach the next phase of development.
The foundation of the report
Retail Readout 2026 brings together insights from retailers across the Nordics. The report looks at how decisions are made on the shop floor and in the back office, and which priorities shape technology choices, investments, and daily operations.
Together, the responses form a clear snapshot of where Nordic retail stands right now and what drives key decisions.
Customer experience is a top staded priority.
Only 17% involve marketing or customer-facing teams in POS decisions.
About the Retail Readout The Fiftytwo Retail Readout is a Nordic industry initiative that collects insights from retailers and retail organizations about their priorities, challenges, decision processes, and technology choices. It serves as both a knowledge base and a starting point for conversations about how technology supports better retail across physical stores, online channels, and unified commerce environments.
