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With the latest version of 52RETAIL, you can create even better customer experiences


Our skilled colleagues work every day to create the best solutions for our customers. During the year, many exciting initiatives have happened to 52RETAIL, with the main emphasis on self-service solutions for quick-service restaurants, SQL support on servers, loyalty programs, and central device management. 

By Søren Brammer Riis
Retail

Self-service

In collaboration with the burger chain Carls Jr., Fiftytwo has developed a self-service concept that enables customers to order their food at a Diebold Niexdorf self-service kiosk. Via support for Modifiers, variants, and extended specification options, customers can easily navigate the menu system, read detailed information about burgers, add or remove pickles, cheese, bacon, etc., pick sides and drinks as variants of the menu. The menu setup on the kiosk and replenishment of products is done efficiently and intuitively on our newly developed WebUI user interface, which runs in a browser and can be run on PCs, smartphones, and tablets. All product information, images, prices, etc., are displayed and maintained in the solution's WebUI, and all data is integrated into the POS solution.

This business logic and functionality can be used in a wide range of other industries in addition to quick-service restaurants. It can be anything from bakeries and cafes to clothing stores, hardware stores, DIY stores, etc. Everywhere the customer shop for specific colors, sizes, and options/opt-outs, or where you want to use product images and CMS control, e.g., a product catalog in a state-of-the-art POS UI - as a self-service or traditional output box.

 

We have several customers who work with self-service solutions in different shapes and sizes, from self-checkout on an app or a kiosk solution as Carls Jr. to self-scanning in Bauhaus and self-scanning in Netto plus. Several of our customers want highly tailored flows for these self-service solutions. In these processes, we work with agile development and external UX designers to achieve precisely the result our customer wants.



Loyalty program 

Our loyalty program has been updated with the launch of Netto Plus and Føtex Plus, in collaboration with Salling Group. Here, customers get several benefits when shopping for groceries.

In the new program, customer offers are managed in an external CRM system, which activates offers in the store through a so-called discount ID. When it comes to purchases, the customer's member ID is sent to the underlying system, which corresponds with the discount IDs available to the customer. Once the customer has 'used' a discount ID, it is reported to the CRM system, turning off the offer.

 

As a retailer, you gain access to valuable data from your customers and insight into their purchase history through the loyalty program. This allows you to target your marketing better and launch promotions and personalized offers based on your detailed customer knowledge. Loyalty programs involve increasing complexity, as far more elements need to be considered. The price calculation is done on a complex basis. It must be ensured that the customer receives the correct offers with the correct discount and at the same time that the discount is only given if the customer has not already made use of the offer.

 

Central device configuration

It is possible to configure and control all your hardware devices from a central location with a central device configuration. You can dynamically change the hardware setup for each POS system in your store on the server from one place. This means that you can easily disconnect or connect hardware components/devices to your POS system without changing the POS program. At the same time, you have a complete overview of all devices, and ongoing changes are rolled out quickly and easily on all POS systems.

For example, you can now easily set up two POS systems to share EFT or printer by simply physically connecting them and setting up the server's device configuration.