Contractor or consumer? How to win both in modern DIY
DIY retailers are expected to serve two very different customer types in the same store. Contractors want speed, predictability, and efficiency. Private consumers need advice, reassurance, and time with knowledgeable staff.
This webinar looks at how these parallel customer journeys shape store operations, employee roles, and technology choices. The focus is on the real trade-offs retailers face when speed and service must coexist, without adding friction for customers or complexity for staff.
Tina Bro-Rasmussen
Tina works as a commercial project manager at Flügger, where she is responsible for the rollout of a new POS solution across stores in Denmark, Norway, Sweden, Iceland, and Poland. She works closely with Flügger’s own stores and acts as the link between store operations and the POS project team, with a clear focus on usability, training, and structured rollout planning.
With a background in finance and customer-facing roles, Tina brings practical experience from large-scale system implementations, including a Nordic ERP rollout aimed at simplifying processes and creating a more consistent way of working across markets.
Vicente Tirado
Vicente Tirado is a delivery and solutions specialist with long-standing experience across fintech, SaaS, e-commerce, and high-volume retail systems. His work centers on modern POS platforms in the DIY segment, where stability, scale, and operational clarity matter. Across global retail environments, he is known for a hands-on approach, strong technical judgment, and a consistent focus on making complex systems work reliably for the people who use them every day.