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4 common pitfalls in unified commerce - and how to avoid them

February 21, 2024
By Søren Brammer Riis
Retail · Innovation · Unified Commerce

Unified commerce is changing retail, ensuring a smooth customer experience across all shopping channels. However, integrating all aspects of commerce under one system presents unique challenges. From harmonizing data across diverse platforms to selecting the most effective technological tools, we delve into the prevalent pitfalls and provide targeted strategies for overcoming them.

  1. Breaking the walls down in data silos
    A significant hurdle in unified commerce is the existence of data silos. Isolated data across departments or systems makes it challenging to achieve a unified operational view, impeding informed decision-making and the smooth flow of information. Investing in advanced data integration technologies enables the consolidation of these disparate data sources into a singular, coherent system, paving the way for unified commerce retail.

  1. Selecting the right technology stack for unified commerce solutions
    Choosing the appropriate technology stack is critical. An inadequate selection can lead to subpar system integration, resulting in data inconsistencies and negatively impacting the customer experience. Opting for technology partners who understand the complexities of integration and have a successful track record in delivering unified commerce solutions is essential.

  1. Ensuring seamless system integration
    Seamless integration of systems is crucial in unified retail commerce. Without it, operational inefficiencies and a fragmented customer experience emerge. A meticulous strategy for integration, involving the right partners, is vital for improving operational efficiency and customer satisfaction.

  1. Strategic planning for unified commerce success
    Transitioning to a unified commerce framework requires thoughtful, strategic planning. This involves a detailed evaluation of the current technological environment, understanding your business's unique requirements, and developing an integration roadmap tailored to long-term objectives.

Tackling challenges in unified commerce 

Embarking on the unified commerce journey, we’re bound to face challenges. However, these challenges are not insurmountable. The key to overcoming them lies in strategic data integration, judicious technology selection, and ensuring seamless interconnections between systems. In this context, our 52ViKING POS deserves a special mention. It empowers you to integrate chosen solutions, thereby creating a unified commerce ecosystem capable of delivering exceptional performance.

In conclusion, it’s crucial to underscore the importance of selecting the right technology partners and adopting a best-of-breed strategy. This approach enables businesses to effectively navigate the obstacles of unified commerce. At Fiftytwo, we’re dedicated to guiding retailers through this process, offering bespoke solutions that cater to their unique needs and set them on the path to success.

Get our whitepaper on unified commerce

Interested in gaining a comprehensive understanding of unified commerce? Consider reading our whitepaper, Mastering unified commerce: presenting the retail opportunities.