Customer focus, curiosity and passion

11. November 2020 Create brand awareness and good customer experiences with gamification
When we are having fun and are challenged, chemicals (dopamine, oxytocin, serotonin, and...

27. October 2020 How does your business contribute to a better world?
According to branding expert David Aaker, companies should not just communicate the functional...

27. October 2020 Who is today's consumer? From baby boomers to Generation Z
You have probably heard it before. Today's consumer has changed to become less loyal, more focused...

28. September 2020 What is omnichannel?
The last couple of years, it has almost been impossible to avoid the term “omnichannel”....

2. September 2020 B2B webshops are far behind B2C webshops
In contrast to the consumer-facing webshops, B2B companies have for several years lived in a time...

2. September 2020 Boost the personal customer experience on your webshop with technology
The online sales for traditional retailers and hardcore onliners are moving at a high pace -...

2. September 2020 Remember your SSL-certificate – otherwise it can affect your revenue
You have probably experienced being greeted with the message "not secure" when entering a website...

5. August 2020 7 competitive advantages of omnichannel in retail
You may be able to answer the question: What is omnichannel? without problems. And you may even be...

20. July 2020 How to create a successful omnichannel strategy
Earlier, we have argued that omnichannel in retail is valuable.To ensure you get the most value...

13. July 2020 How does Danes spend their money in the wake of Covid-19?
During the Covid-19 lockdown, the consumption of the Danes has dropped significantly, and the...

8. July 2020 Why you should invest in e-Commerce for your B2B business
The online shopping experience is becoming increasingly important. For most people, the shopping...

26. June 2020 Why prioritize webshop SEO?
“How do I get more customers in my webshop?” is a question that often arises – no matter if your...