When you are thinking about renewing your webshop, some questions may arise – but what is especially relevant to consider before you select a new webshop solution? Whether you prefer Magento or 52eSELLER, the considerations presented below can be valuable when selecting the best webshop solution for your business.
It is always a good idea to do your homework thoroughly. Set aside the necessary resources to make a thorough specification of requirements.
It may be a good idea to start at a low cost strategy and save the more prominent chrome-plated digital strategies for later. For example, you can start by defining what business goals you want to achieve with your webshop.
Consider the following aspects:
Choose a web solution that integrates with your ERP system and easily can be updated when you update your ERP system. It can end up costing you a fortune if you have to start over with the integration whenever you are facing an update. Remember to get an estimate of what this will cost before you sign the contract.
In a time with many major and minor software changes, the ability to handle ongoing updates in your webshop is crucial. Customizations to your webshop can be expensive and can block subsequent updates. Keep in mind that the cost of customizations is not only due to consulting hours but, to a great extent, also to the maintenance of the issues they may cause in the future. Therefore, choose a system that includes ongoing updates – it will reduce your total cost of ownership.
With this in mind, it is recommended that you:
Of course, your marketing strategy differs depending on whether you are targeting the BtB-market, BtC-market, or something third – but some elements will be relevant regardless of your market focus. For example, the quality of your product texts and good quality product images that should always be named in relation to the product. Consider whether your product texts contain the right information and whether they can be written in a more selling and appealing way. It may be a good idea to use SEO resources to optimize the relevant texts on product and category pages. In this case, a skilled SEO partner can do a lot and contribute with specific SEO webshop tips, but you can easily do the basics yourself.
Think about whether you want to use YouTube and 360-degree images on your webshop as well as on social media for example Facebook, LinkedIn, Twitter, Instagram, etc. to provide a more dynamic experience and provide information to your customers. A loyalty program can be an effective way to build relationships with your customers, market products, and gain additional sales through personalized discounts and offers. However, if you want to implement a loyalty program, it should be implemented in the marketing and development plan from the beginning, because it is of great importance for your choice of webshop solution.
Fiftytwo is a part of Bording Group.
Bording Group has over 400 employees, in 7 companies across the Danish, Swedish and Norwegian markets. We are all involved in marketing, technology and consulting in partnership with our customers.
Dhaka – 1229, Bangladesh
Phone: +880 963-8321719