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Creating a webshop that lives up to a brand's premium DNA

With a presence in more than 140 countries, Lavazza is one of the biggest coffee producers and strongest brands in the world. When its Danish subsidiary decided to build a webshop and expand from physical sales into the growing online market, they turned to Fiftytwo.

"We wanted to increase Lavazza’s penetration into the Danish market with an online platform that would showcase innovation and increase brand engagement."
- Mette Fiedler-Damgaard, Senior Project Manager, Lavazza

The 52eSELLER SUITE provided Lavazza with a webshop solution that satisfied their needs: quick implementation, simplicity, scalability, and professional support. The webshop also needed to be able to handle individual sales of coffee and machines, subscriptions, and special offers. And finally, it was crucial that the front-end design could be aligned with Lavazza’s global platform and reinforce the company’s luxury brand.

"We also wanted a webshop that could live up to the premium DNA of the Lavazza brand."
- Mette Fiedler-Damgaard, Senior Project Manager, Lavazza

In addition, Lavazza was seeking a partner who could undertake warehousing, fulfillment, and customer service. Through its sister company, Bording Danmark, Fiftytwo was able to provide Lavazza with all these services in one comprehensive package that was integrated with the webshop.

"For Lavazza, having a solution that includes a webshop, logistics and customer service was critical in our choice of partner."
- Mette Fiedler-Damgaard, Senior Project Manager, Lavazza

Watch Mette Fielder-Damgaard talk about what Lavazza was looking for in a webshop – and how their collaboration with Fiftytwo and Bording is enabling them to reach new consumers in the digital universe:

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